Privacy Policy

Our apps may automatically collect limited information, including:

• Device type and operating system
• Device identifiers and advertising identifiers
• App usage data, such as gameplay activity, session length, quest progress, and interactions
• Crash, diagnostic, and performance data
• Approximate location inferred from device or network information, where provided by third-party services

We do not knowingly collect:

• Names
• Email addresses
• Phone numbers
• Precise location data
• Payment information
• Personal photos, contacts, or messages

Our apps do not require users to create an account.

If you contact us for support, feedback, or privacy requests, we may collect the information you provide, such as your email address and message content, only to respond to your request.

Our apps may display advertisements to support free access.

Advertisements may be provided by Google AdMob and mediated advertising partners such as Meta Audience Network, ironSource, AppLovin, Unity Ads, or other approved ad networks.

These advertising partners may collect or process limited information such as advertising identifiers, device information, app interactions, approximate location, and ad performance data to:

• Show ads
• Measure ad performance
• Prevent fraud and abuse
• Improve ad delivery
• Comply with legal requirements

Where required, we use consent tools, privacy settings, and age-appropriate controls to help ensure ads are suitable for our intended audience.

Our apps may use analytics services such as Google Analytics for Firebase to understand how users interact with our games.

Our apps may use the Meta/Facebook SDK and Meta App Events to measure app installs, app activations, campaign attribution, and interactions within our apps. Meta may process device information, advertising identifiers, app activity, and attribution data according to the Meta Privacy Policy.

Analytics data may include session length, first app open, gameplay progress, quest activity, device information, app performance, and crash-related information.

We use analytics to:

• Improve gameplay
• Fix bugs and crashes
• Improve app performance
• Understand user engagement
• Improve future updates

Our apps may use third-party services, including:

• Google Play Services
• Google AdMob
• Google Analytics for Firebase
• Meta Audience Network
• Meta/Facebook SDK
• ironSource
• AppLovin
• Unity Ads
• Other mediation or advertising partners integrated through ad mediation platforms

These third-party services may collect and process data according to their own privacy policies.

Useful privacy policy links:

• Google Privacy Policy
• Firebase Privacy and Security
• Meta Privacy Policy
• ironSource Privacy Policy
• AppLovin Privacy Policy
• Unity Privacy Policy

We may use collected information to:

• Operate and maintain our apps
• Provide gameplay features
• Improve performance and stability
• Analyze app usage
• Show and measure advertisements
• Prevent fraud and misuse
• Respond to support requests
• Comply with legal obligations

We do not sell personal information.

Limited data may be shared with trusted third-party service providers for:

• Analytics
• Advertising
• Ad measurement
• Fraud prevention
• Crash reporting
• App functionality
• Legal compliance

We retain data only for as long as necessary for app functionality, analytics, advertising, security, legal compliance, and service improvement.

Users may limit ad personalization from their Android device settings.

This may be available under:

Settings > Google > Ads

Users may also reset or delete their advertising ID where supported by their device.

Our apps are not directed to children under 13.

We do not knowingly collect personal information from children under 13. If a parent or guardian believes that a child has provided personal information to us, please contact us and we will take reasonable steps to delete such information.

We use reasonable technical and organizational measures to protect data from unauthorized access, loss, misuse, or disclosure. However, no method of transmission or storage is completely secure.

Depending on your location, you may have the right to:

• Request access to your data
• Request correction of inaccurate data
• Request deletion of data
• Object to certain processing
• Limit ad personalization through device settings

To make a request, contact us at ehteshamulhassan@apextheorygame.com.

We may update this Privacy Policy from time to time. Any changes will be posted with an updated effective date.